We’re so proud to announce our latest groundbreaking partnership with innovation start-up Somni. This incredible technology start-up is set to redefine the future of sleep technology, and we couldn’t be more excited to help them on their mission.
Founded earlier this year by Keith Phillips, an engineer who saw an opportunity to channel his passion for electronics into a new kind of wearable sleep technology. Seeking help to bring his product to market, Phillips turned to bandstand for strategy, branding, design, commercialisation support, as well as all campaign and creative content production.
Together, we developed Somni’s brand identity around the compelling idea “Better Sleep, Better Life.” From refining prototypes with 3D design, to creating premium lifestyle content and a Kickstarter-ready brand film, we acted as both creative agency and strategic ally. This collaborative journey culminated in the launch of Somni’s debut product, SomniBuds, on Kickstarter on 9 September.
At the heart of this launch are SomniBuds- wearable Bluetooth streaming earbuds that require no batteries or charging. This crucial innovation means that they are a quarter the size of normal sleep buds. Naturally, this innovation has caused a stir. In less than 24 hours of our initial launch, the brand exceeded its Kickstarter goal by over 7X.
The Kickstarter page with more information can be found here.
Nik Windsor, Director of bandstand, said:
“Great ideas don’t just need advertising, they need allies. We’re proud to have partnered with Somni from the earliest stages, helping shape the product and brand into something that can make a real impact on people’s lives.”
For Keith Phillips, the collaboration has been vital:
“Working with bandstand hasn’t felt like hiring an agency — it’s felt like finding co-pilots. They’ve been with me at every step, from sketching out prototypes to building the brand we launched on Kickstarter. That support has been invaluable in getting us from idea to reality.” As Somni moves into its next phase of growth, we are so proud to demonstrate how start-ups and creative agencies can partner together to turn innovative ideas into products that improve everyday life.