Biffa tasked us with creating a big new brand idea that championed their people, alongside a full suite of services: reducing, reusing, recycling, recovering and – of course – disposing. In keeping with Biffa’s down-to-earth approach, we developed a no-nonsense, unpretentious campaign positioned around ‘We do Waste’ that championed the fantastic Biffa team, launching at the Birmingham 2022 Commonwealth Games to celebrate Biffa’s exciting appointment as the Official Waste Management and Recycling Provider.