Savile Row
A timeless reimagining
The Pollen Estate asked us to adapt the world-renowned brand of Savile Row to meet the evolving retail landscape, modernising and future-proofing the brand, while ensuring it remained grounded in heritage and craftsmanship. The objective; attract new modern retailers to row, retain existing retailers, and drive consumers to the row. Working alongside tailors, landlords, agents and fashion influencers, we devised a new proposition that would be adaptable and allow diversification: the world’s destination for the ultimate in timeless and personalised craftsmanship and style.
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DELIVERABLES
- Brand Research
- Workshops
- Brand Strategy
- Visual Identity
- Photography
- Illustrations
- Brochures
- Window Displays