Channel 4 and Warner Bros

Working magic

‘Fantastic Beasts and Where to Find Them’ was one of the biggest box office films of 2016. Channel 4, in partnership with Warner Bros., asked us to create content which would build intrigue and excitement among viewers, engaging 16-34 year-olds by conjuring JK Rowling’s wizarding world.

We posed three questions to Channel 4 talent who are also big JK Rowling fans, namely Lauren Laverne, Alex Brooker and Davina McCall, as well as Eddie Redmayne, who plays the lead character in the film.

 

They provided answers to questions about the wizarding world such as What’s your favourite spell? and What makes a great wizard?

The result was three 20-second talent-led shorts, celebrating favourite moments from JK Rowling’s books and films, to help promote the film ahead of its release and welcome potential new fans.

As part of the content strategy, the TVCs ran on Channel 4, E4, the All4 catch-up platform and on Channel 4 and Warner Bros. owned digital and social channels. Mischief managed!

DELIVERABLES
  • Advertising
  • Film Production
  • Media Partnership