250 Waterloo Road
Getting sweary in SW1
250 Waterloo Road offered a unique, lip-smacking challenge. The client wanted a brand that would not only establish Waterloo as a great destination but stand out among competing office space. This brand needed a tone of voice with more bite than a great white shark.
![](https://bandstand.co.uk/app/uploads/2018/09/1-250-waterloo-logo.jpg)
![](https://bandstand.co.uk/app/uploads/2018/09/2-250-waterloo-message.jpg)
Against the expense, sterility and pretension of other London hubs, Waterloo stands out for its no-bollocks cultural scene and understated eating and dining venues, not to mention its speedy transport links.
![](https://bandstand.co.uk/app/uploads/2018/09/3-250-Waterloo-brochure-cover.jpg)
![](https://bandstand.co.uk/app/uploads/2018/09/4-250-waterloo-website.jpg)
bandstand designed and built the brochure, website and emails. We populated them with our illustrations and copy which were marked by a defiant, punkish attitude, unafraid to take on other parts of the capital while highlighting everything great about Waterloo.
![](https://bandstand.co.uk/app/uploads/2018/09/5-250-waterloo-brochure-spreads.jpg)
Our designer Ioana originally snuck a penis into the 250 Waterloo designs. It was withdrawn in favour of bog roll, hairy feet and a nipple or three.
![](https://bandstand.co.uk/app/uploads/2018/09/7-250-waterloo-dusk-dawn.jpg)
The result: a bold campaign that clients would remember and that would firmly stick Waterloo’s flag (well, middle finger) in the ground.
![](https://bandstand.co.uk/app/uploads/2018/09/8-250-waterloo-pretenders.jpg)
44% click-through rate on initial email
![](https://bandstand.co.uk/app/uploads/2018/09/9-250-waterloo-illustration.jpg)
- Brand development
- Brand guidelines
- Brochure
- Illustration
- Strategy
- Website