Switch once, change forever
Haven Power is an energy provider and an enabler of UK businesses, but it operates in a sea of sameness, with low brand awareness and cut-through. Businesses know energy is important, but they are time-poor and energy is really complex. Plus, who are the energy decision makers behind these “businesses”? It could be the owner who spends their weekends worrying about the bottom line, or a delegate who doesn’t care as long as the lights stay on. That’s why they asked us to create a fresh and engaging print campaign that would drive businesses to act now and switch to Haven.
The benefits of any future investment can seem far away, especially when you’re dealing with the day-to-day running of a business. In order to persuade companies to invest, we needed to conjure an inspiring vision of their future with Haven and help make sustainability second nature. They also wanted to grow their SME business clients while retaining and growing loyalty among existing customers and third-party intermediaries.
All three adverts centred around a speculative case study of a business that had switched to Haven in present day and were reaping the benefits in years to come, brought to life by futuristic CGI imagery.
Supported by our message of “Switch Once, Change Forever”, our campaign showed business owners that one simple step in the right direction could set into motion a chain of events which would benefit both the environment and their bottom lines within a few years.
Appearing in The Times, The Sunday Times and The Telegraph and across targeted digital banners, the forward-facing visuals, crafted by a matte painter, ensured attention-grabbing ads that would leap out from the pages.
- Print advertising
- Social media