As London’s boldest new neighbourhood, curated for independently-minded people and businesses, King’s Cross asked bandstand to create a stand-out, best-in-class marketing campaign. We crafted “For the Originals”, a distillation of the community’s eclectic approach to food and beverage. Our bold campaign blended eye-grabbing photography with sharp colour palettes that captured the broad offering at King’s Cross, across dining, exercise, beauty, experiential and more. This campaign was rolled out across website, window vinyls, video and more.