Bringing luxury to bedtime
We’ve proudly worked with TEMPUR for almost a decade. Their mattress ranges have undergone a huge transformation, with beautifully designed new covers, colour coded for each collection. They asked us for brand new photography and a fresh look and feel to highlight the luxurious textures and finishes of TEMPUR’s new look.
We staged a lifestyle photoshoot that placed the eye-catching collections front and centre, with architecture, props and clothing that tied into TEMPUR’s luxurious Scandinavian aesthetic. The photography suite was rolled out across brochures and in-store banners.
Transforming the look and feel involved simplifying the colour scheme. Where before TEMPUR used pastels, we wanted to introduce a more striking palette of predominantly white space punctuated by pops of colour. These colours were used on the products themselves, enabling customers to easily identify them by sight.
"They have, through their hard work and creative approach, made a huge difference to our future brand health and sales potential. It is simply the best communication you can get for mattresses, pillows and beds. Ace job to all at bandstand. I’m one proud client. Thanks for making my job easier."Simon Bird, VP Marketing, Digital and eCommerce, TEMPUR Sealy International
- Brand Strategy
- Marketing Communications