we3can is an ambitious initiative driven by three, research-based cancer charities: Brain Tumour Research, Leukaemia UK and Sarcoma UK; on a shared mission to find kinder, better treatments and cures for the most common childhood cancers. Opting for the carrot, instead of the stick, we built something wholly positive and optimistic. Inspired by the individual charities and children themselves, we created a colourful, approachable, distinctive brand, a rallying proposition, and website, to help them stand out from a noisy crowd and access big corporate fundraising and media partnerships.