Tipi
Renting never felt so good
Following the success of the attention-grabbing Rental Rebellion, Tipi wanted to evolve the campaign to showcase the quality of the apartments, while still communicating the renter-centric offer. For this phase, we rooted the rebellion firmly in the real world with photography and videos of spacious and beautifully-lit homes, complemented by language that unpacked Tipi’s USPs in a relatable, tongue-and-cheek way. From TV to Tube stops, this campaign was ubiquitous.
Some amazing campaign results:
– Drove over 1m+ considerations to the website
– Resulted in 1,000+ confirmed leases/deals
– Brand awareness increased to 27%, significantly higher than any of the competition (based on random sample of ABC1 London Renters)
– Positive perception change of Wembley Park, with 80% of consumers saying they definitely or maybe consider renting with Tipi (based on random sample of ABC1 London Renters)
- Brand Strategy
- Brand Guidelines
- Brochure
- Digital Advertising
- Illustration
- In-house production
- OOH
- Photography
- Print advertising
- Radio advertising
- Social media
- Strategy
- TV Advertising
- Wayfinding
