The Rental Rebellion

A relatively unknown brand, Tipi wanted to make a statement in a sea of sameness with a category-grabbing rallying cry. We spoke to hundreds of renters to find out what they wanted. The answer: to break away from the stranglehold of traditional landlords. Inspired by Soviet-style political posters, we crafted a bold design with empowering illustrations to hand power back to renters.

Tipi advertising
Tipi social
Tipi hoarding
  • Campaign Strategy
  • Digital advertising
  • Print advertising
  • In-house production
  • Illustration
  • OOH
  • Radio advertising
  • Social media
  • Wayfinding