Biffa
What Iff
When you say ‘Biffa’, most people think ‘bins’. But when you peer behind the big, red curtain, the reality is much more varied and interesting. Biffa tasked us with a 360, B2B brand campaign to tell their story – challenging perceptions and showcasing their circular economy chops: reducing, reusing and recycling waste to create value for their customers and help them leave a smaller carbon footprint.
We created a proposition: ‘What iff waste wasn’t wasted?’ to get the conversation started about waste, its myriad opportunities and the positive impact Biffa has had on local communities by adding social value. Each pillar of the business was connected by Biffa’s most distinctive brand asset – their red trucks. This shone a light on their logistical and sector expertise, but more than that, it championed the brilliant hard-working people who drive the business forwards, day and night, all over the country.
“I am really proud of this campaign. As usual the Bandstand team have been brilliant and worked collaboratively with us to make all the assets super sharp and wonderful.”
Pam Conway, Group Marketing Director
- Strategy
- Film and photography production
- Social
- Guidelines
- Press
- OOH
